Finding influencers remains the biggest challenge for those who run paid campaigns.
As marketers, we have fewer ways to reach clients and direct them to purchase decisions.
Social media and digital marketing created a new world, but they also made our audience less impressionable to marketing tactics. Customers are tired of clichéd slogans, learned how to use ad blockers and progressive banner blindness.
The critical drive behind every purchase decision is always the sense of authenticity.
People choose brands that represent a value or an essential aspect of life more than just a product.
Gaining trust is a slow process. Thank god, there is a most straightforward way to connect with your audience, and it doesn’t require years of marketing effort –it is called influencer marketing.
Let’s dive into what influencer marketing is.
Influencer marketing employs content digital content creators to reach your target audience, increase brand awareness, and drive traffic to your website.
Influencer marketing works towards the main marketing challenge of all times: to build a strong relationship with your people.
Influencer marketing is one of the best tactics social media has to offer as:
- You can reach your target audience easily.
- You can have an authentic connection between your company and your customers.
- You have social proof: potential customers view influencers as clients who can guarantee your product. You know that the trust people have in an influencer is extended to your brand.
- Influencer marketing acts as a shortcut to communicate your brand’s values.
Types of influencers on social media
Whether your aim is finding Instagram, Facebook, LinkedIn, or even TikTok influencers, they are regularly grouped by followers count:
- Macro-influencers boast anywhere from 500K followers.
- Mid – influencers – 100K to 500K followers.
- Rising influencers – 50K and 100K followers.
- Micro-influencers have up to 50K followers.
Remember that the bigger is not always, the better. There are findings that micro-influencers have a higher engagement rate across all social media.
The smaller the community is, the more the attention of an influencer to each follower they have. Therefore, people are more willing to engage with them.
The audience size is just one factor to consider during your search for possible influencers. Recognizing the right influencers for your brand is 70% of your campaign’s success.
There are many free and paid ways to find social media influencers:
- You can scout for influencers manually, on Twitter, Instagram, Facebook, TikTok YouTube for free.
- A talent/digital agency can select an influencer from their database for you.
- You can use paid or free marketing tools or social media monitoring tools.
How to find influencers on social media searching manually for them?
Some people start their influencer research by Googling keywords like a list of influencers in their industry.
What can you do instead?
1.Firstly, you need to choose the social media platform you’re going to focus on.
Social media platforms can significantly affect your search results:
finding Instagram influencers or great TikTok influencers is very different from opinion leaders on LinkedIn.
The selection of the social media platform should encounter your marketing goals.
2.You should find your niche. Search for influencers that have collaborated with your competitors. Check the hashtags they use and who they tag in their posts.
Use these hashtags to recognize social media accounts that post relevant content. You should go through this list and analyze their social performance: the number of followers, engagement rate, the type of content they post, and more.
You can also implement free social media analytics tools to get metrics. In the end, you will have a shortlist of essential influencers for outreach.
Be prepared as this manual search may require a lot of time to find The Perfect Match or the best Mix.
Your alternative option to manually search for influencers is to address a talent/digital agency and give them a list of requirements for a potential influencer or influencers.
They can access databases of influencers they manage or collaborate with and facilitate all your requests. Inevitably, this collaboration will cost you more since the agency gets a cut too.
Your third option is to use free online tools to find the best influencers for your campaign:
We have picked ten influencer marketing tools here that are either free or freemium.
Most influencers operate on social media, so some of these tools focus on finding critical social media channels. It would be best if you first considered where your target audience spends its time. For instance, if you target older people, you will often look for influencers in Facebook groups talking about your niche. If your target market is teenagers, you may focus more on TikTok, Youtube, or Instagram.
Many influencers have gained their fame from the blogs they write.
We have a few tools gathered below here that help you find the influential bloggers in your niche.
Here are 10 Free Influencer Marketing Tools to Find Influencers:
The must-have for a perfect influencer campaign.
- You should have an excellent understanding of your target audience. Apart from demographics, you should know psychographics and online behavior. Build buyer personas to see the big picture of your campaign.
- You should pay attention to analytics. Make sure your influencer has influence. You can request engagement rates and impressions rates and take a close look at the comments. A social media monitoring tool can give you a reputation analysis for an influencer to ensure that your brand won’t get damaged by this collaboration.
- Become creative with the campaigns. A simple Instagram post endorsing a product doesn’t need much work, but if you give the influencers something to do, a provocation of some kind, the campaign will be much more engaging.
Many times, influencers promote a connection with a new audience for your brand. That’s why it’s imperative to choose influencers wisely.
We can help you improve your marketing strategy from finding Instagram Influencers to collaborating with Twitch streamers.